Despite years of economic growth, India is still plagued by malnutrition and protein deficiency. 91% of vegetarians and 85% non-vegetarians are protein deficient. Most people are unaware of the ideal protein requirement for an average adult.
Aman Puri envisions making India a protein-efficient country by 2040. His Steadfast Consortium is working hard to turn the tide. The company is helping shape the entire nutrition and health policy of India with the government’s support. Steadfast Nutrition has consistently launched a variety of nutritional supplements which cater not just to athletes but people from all walks of life and age groups. Aman Puri is changing stereotypes about protein supplements through a series of campaigns. Steadfast has made scores of people aware of their ideal protein requirements, educated them about various healthy foods and diets, and the importance of adopting the right lifestyle.

The company regularly initiates CSR activities and educational programmes in schools through which it enlightens people about their nutritional needs and the importance of healthy foods. It also distributes free supplements to disadvantaged groups to meet their deficiencies.