Steadfast Nutrition founder Aman Puri is making waves in the world of sports and wellness nutrition. He was just 24 when he took the entrepreneurial plunge to found the nutraceutical brand in 2017 to create a fitter India and tackle the country’s problem of protein deficiency. Seven years on, he has built Steadfast into one of India’s fastest-growing companies that has revolutionised the world of healthcare, sports, and wellness nutrition. Mr Puri’s promise of providing organ-friendly, rigorously-tested premium-quality nutritional supplements has made it the preferred choice of countless athletes as well as fitness enthusiasts. Today, Steadfast Nutrition is renowned both at the national and the international level, catering to over 35 sporting categories with over 150 athletes onboard. Steadfast has helped innumerable athletes script history with their medal-winning performances at various international events including the Olympics.

Being an internationally accredited endurance athlete, Aman Puri had experienced first-hand the struggles Indian athletes faced when it came to the availability of high-quality sports nutrition. He also saw this as a big opportunity because back then there were not many sports-centric nutrition brands in the Indian market, which even currently is dominated by foreign brands. The problem of duplication and adulteration of supplements was also prevalent, causing organ damage.

Rising to the challenge, Aman Puri embarked on a journey to fill the existing gap. Steadfast Nutrition addressed the problems by providing an organ-friendly range of supplements that were both FSSAI and ICMR-approved and as per the Recommended Dietary Requirements. Steadfast’s parent company, Steadfast MediShield has been dealing with transplant and dialysis medicines since 2008. Hence, Steadfast understands the damage low-quality supplements can cause.

Mr Puri wears many hats- He has a Master’s degree in eating habits and health, is a specialist in sports, kids, and fitness nutrition, and is a certified coach in sports and sleep psychology from the USA. His vast experience in the field and the high-quality, organ-friendly supplements which serve the needs of athletes and sports enthusiasts ensure that Steadfast Nutrition remains a niche player in the nutraceutical industry.
The fact that Mr Puri understands the complex requirements of a human body make him the biggest contributor towards developing a new product in the Steadfast line-up.

The cherry on the cake are the single-serving scoopless sachets which ensure accurate dosage, are easy to carry, and resistant to moisture and pollution.

Under Aman Puri’s leadership, Steadfast has also diversified into nutrition consulting, sports events, news entertainment, and lifestyle portal. Collectively called the Steadfast Consortium, the group is devoted to transforming the world of healthcare, fitness, and wellness.

Through its CSR activities and campaigns, Steadfast is also shattering stereotypes about protein supplements. The company has been educating people about their nutritional requirements, the importance of adopting a healthy diet and lifestyle, enlightened them about various foods and diets, and the need to stay fit.

Spearheaded by Aman Puri, Steadfast aims at making India a protein-efficient country by 2040 and the Sports Capital of the World by 2050.